12 Things to Consider Before We Design Your Website
Make it stand out.
Creating a website can feel like building your own hive—it’s exciting, but it needs careful planning to function smoothly. At Honeycomb Design, we understand how overwhelming it can seem at first. But trust me, once you start, the process is as sweet as honey!
Here are 12 key questions to ask yourself before we dive into your web design journey. Let’s break it down step by step so your website can be as polished and purposeful as a perfectly crafted honeycomb.
Step 1: The Hive’s Purpose
Before we start designing your website, take a moment to think about its purpose. The clearer your vision, the better the results. Here are the three golden questions:
Website Goals: What’s the primary goal of your site? To increase foot traffic, share knowledge, showcase a portfolio, or something else?
Website Features: Will you need a blog, gallery, contact information or other specific features?
Website Audience: Who are you trying to attract? Who’s buzzing into your hive?
Clarifying these early ensures your website is built to fit your needs from the start. Planning ahead keeps things running smoothly.
Step 2: The Hive’s Personality (Branding & Design)
Every hive has its unique vibe, and your website should reflect yours. Branding gives your site warmth, personality, and a professional polish that draws people in.
Think about these key branding elements:
Logo: Do you have a logo that represents your brand’s identity?
Style Guide: Are your brand colors, fonts, and imagery defined? These elements bring consistency to your website.
Domain Name: Have you secured a custom domain name (like yourbusiness.com)?
Even if you already have a logo and branding, it’s worth revisiting these to make sure they still align with your business’s goals. Just like a hive evolves, your brand can grow over time, too.
Step 3: Filling the Hive (Content)
Once your branding is set, it’s time to fill your website with engaging and informative content. This is the nectar that keeps visitors coming back for more.
Start by focusing on your core offerings:
Products & Services: What are the main things you want to highlight or promote?
Testimonials: Do you have reviews, success stories, or other social proof to share?
FAQs: What common questions might your audience have? Answer them upfront to build trust.
To dig deeper, consider these additional questions:
What problem are you solving for your audience?
What sets your service apart from the rest?
What are the top three benefits of your offering?
As we develop your content, put yourself in your audience’s shoes. What do they need to know? How can you make their experience as smooth and rewarding as a bee finding the perfect flower?
Step 4: Spreading the Buzz (Marketing Strategy)
A website is only part of the equation—it’s your marketing strategy that gets people to your digital doorstep. With billions of websites out there, you need a plan to stand out and drive traffic.
Here are the key components to consider:
Lead Magnet: Will your site offer something valuable for free, like a PDF, quiz, or webinar, to encourage visitors to engage?
SEO: Is your website optimized for search engines? Adding blogs, resources, or videos can help bring organic traffic to your hive.
Call-to-Action: What action do you want visitors to take? Book a consultation? Make a purchase? Subscribe to your newsletter?
Marketing is the honey that attracts your audience, so don’t underestimate its importance. A strong strategy helps ensure your website thrives.
Building Your Honeycomb
To recap, here are the 12 essential questions to answer before building your website:
Website Goals: What’s the main objective?
Website Features: What functionalities do you need?
Website Audience: Who are we designing for?
Logo: Do you have a professional logo?
Style Guide: Are your brand’s colors, fonts, and imagery defined?
Domain Name: Have you chosen and registered a domain?
Products & Services: What are you showcasing or promoting?
Testimonials: Do you have social proof to build trust?
FAQs: What questions will your audience have?
Lead Magnet: Do you have a freebie to capture interest?
SEO: Is your site optimized for search engines?
Call-to-Action: What do you want visitors to do?
Once you’ve gathered your answers, we’ll be ready to create a site that’s as efficient and beautiful as a honeycomb. And if you need a hand, the Honeycomb Design team is here to help you build a buzzing online presence!
Have questions? Reach out—we’d love to guide you through the process. 🐝